Why Intangible Capital?

Chances are, you are using industrial-era tools to manage a knowledge-era business. The shift to a knowledge economy has already happened. Today, 70% of the value of the average company is intangible. But knowledge intangibles—like the individual knowledge of your people, shared knowledge with your external stakeholders and the knowledge captured in databases, processes and IP—are invisible in today's management toolkit. This book is for every manager struggling to succeed and innovate in today’s knowledge-based economy. It will arm you with the tools to take advantage of the knowledge that is already inside your organization—to increase innovation, performance and value. Can you afford to wait?

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