How’s this for making intangibles tangible? This photo shows Intangible Capital author Mary Adams, sharing the summary graphs from two IC Value Driver Reports that we recently completed:
The photo was taken earlier this week at the Exit Planning Exchange Summit 2011. The twist was that the legend for the graphs was hidden by a red pattern that could be filtered out with special glasses.
Everyone at XPX advises private companies and their owners on building and realizing value. OK, so I was nervous about trying this out in this very professional group. But it turned out to be a lot of fun!
The glasses were a great way to engage these professionals in conversations about the fact that 80% of the value of the average company is intangible — but hardly anyone actually makes the drivers behind this huge value, well, tangible.
Here is one of the handouts we were viewing:
Don’t have red glasses? Want to know more? Check out the slides at www.icvaluedrivers.com and click contact us!
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I really enjoyed the energy and ideas at the Future of Money & Technology Summit in San Francisco on Monday (kudos to organizer Brian Zisk!). The energy level in the room was very high. You can get a good sense of the day by reading the Twitter stream for #futureofmoney. One of my favorite Tweets, from Mickki Langston, said
@mickki There are 2 groups present: those who want to expand their financial empire, and those who want to change finance completely
This dynamic made for some wide ranging conversations and stimulating discussions. (more…)
Valuing intangibles – dispatches from the front
For our first IAFS program of the new year, Mary Adams be interviewing panelists are James Catty, Chairman, International Association of Consultants, Valuators and Analysts; and Gabe Fried, CEO, Streambank LLC., a valuator and an asset-backed provider of liquidity.
We are going to talk about lessons learned in the recession about valuing intangibles–what’s happened to the valuation of intangibles in distressed sales? How has this experience on the ground changed the approach taken by valuation professionals?
Join this free call by registering at IAFS
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Had a great time last week at the ICICKM conference in Hong Kong. I had hoped to share my thoughts in real time via twitter but I kept getting cut off.
The conference was held at Hong Kong Polytechnic University which has 20,000+ students. They have very vibrant knowledge management and intellectual capital programs.
I went to the conference with a mission. If you read this blog, you know that I am passionate about the power of IC thinking. We live at the dawn of the knowledge era. There is no going back. To be successful, organizations will need to understand the role of knowledge in their businesses. To me, the most powerful message of IC is in the simple concept that knowledge is held in many forms—by people, in relationships and in structural form—and that this knowledge is a dynamic system that cannot be managed but, rather, facilitated by organizations.
But the temptation for those of us raised and educated in industrial-era context are tempted to legislate and dictate how IC should be handled. It is always clear at these conferences that too many people continue to look to perfect a “better mousetrap “ rather than using IC ideas to empower organizations to use these ideas for themselves. This was my message when I called for IC 2.0 in a recent article.
So I led a track on Moving IC into the Mainstream. We had some great papers and presentations on case studies of IC in practice (I will try to get the authors to share their papers). We capped off the track with a discussion led by John Dumay of the University of Sydney on the barriers and enablers of IC in practice. We posted the discussion bullets on the IC Knowledge Center.
Then we segued into the closing forum of the conference. Organizers WB Lee and Eric Tsui kindly gave me the opportunity to pitch my thoughts on how to shape IC practice going forward and invite the conference participants to join a project I am launching with John Dumay called The Future of IC at the IC Knowledge Center. The goal is to gather stories on how IC concepts are being used in practice. We are calling it an open conversation and research project. John will be analyzing the content of the stories in a sense-making exercise. We also invite others to use these stories for research and practice.
Hope you will join in the conversations!
-Mary Adams
Mary Adams will be appearing at the Public Relations Society of America meeting in Boston this week:
New Era, New Valuation Shift: Communicating Intangible Assets
10/21/2010
6:00 – 8:30 p.m.
ML Strategies LLC, One Financial Center, 38th Floor Conference Room, Boston, MA 02111
Implementing PR and IR Strategies for a New Knowledge-Based Economy
As we emerge from the economic downturn, MarCom budgets are slow to recover; yet we’re still charged with moving PR and IR forward for our organizations. At any moment, the economy might flip a switch and we’ll be off and running on the next wave of productivity and profitability. Will you be ready for communications in the new economy?
Today’s communications professionals and corporate PR/IR staff face an interesting challenge: how do we communicate our company’s “intangible assets” — intellectual capital, corporate culture — to the market, customers, media and investors? How do we translate that value through PR and IR communications to the marketplace?
Even consumer-based companies are on board. If you aren’t doing it already, you should be.
Join us for a discussion on how to incorporate communications that convey the value of our companies’ intellectual capital and other intangible assets into our existing communications systems. The goal is to demonstrate real value of the assets inside our organizations.
Find out how to:
You will be armed with an understanding of how to communicate intangibles as the New Economy rises again.
In the September issue of CFO a comment by Intangible Capital author, Mary Adams:
Prevention Is the Best Approach
It’s important to understand how damaging reputational crises can be (“What’s a Reputation Worth?” May). But the real story is how to prevent them.
Seventy percent of the value of the average company is intangible. This is because processes, knowledge, and networks (all considered intangible by accountants) are the core drivers of competitive success — and reputation.
Managing reputation starts with managing these intangibles. That’s why we say reputation is the new bottom line.
Mary Adams
Founder and Principal
I-Capital Advisors
Winchester, Massachusetts
Tax payers expect police, national guard, and military to provide “real” security. Government expects the private sector to provide the lion’s share of security investment. Is there a business case that can help the private sector rationalize the investment and bridge the expectation gap?
Join us Friday, 3 September, at 12h00 EDT for the Mission Intangible Monthly Briefing. Sean Lyon, principal, R.I.S.C. International (Ireland), corporate defense pioneer and the architect of the emerging cross-functional discipline of corporate defense management (CDM) in conversation with Robert Liscouski, member of the Board, Implant Sciences (NASDAQ:IMSC) and former Assistant Secretary, US Department of Homeland Security will explore the business case.
Registration, as always, is complimentary. Slides and an exemplary downloadable program are posted on the EVENTS tab (Link to our Summer 2010 News page, our new RepuStars composite indices, and other content below). Mary Adams, I-Capital Advisors, moderates.
If you are a senior executive, a board member, or have a financial interest in any publicly traded security, you (or a colleague Send to a Friend) won’t want to miss this event. Learn more.
Mary Adams, Intangible Capital co-author will be speaking at the upcoming Rutgers University program on accounting for intangibles called Comprehensive Firm Valuation Symposium: Intangibles Come to Age on September 14, 2010.
This is an important first step to raise the level of the conversation about intangibles in the U.S. I will be talking about intangibles measurement along with
This symposium is open to the public but has limited seating. More information
Accountants document on the balance sheet that which: (a) is a diminishing fraction of enterprise value; (b) excludes the innovations and business processes comprising intellectual properties (and rights) that create above-average profits; and (c) is of passing interest to risk and financial executives concerned with cash flow.
Are the rules and language of accounting a hindrance to the creation and monetization of intellectual properties, or irrelevant?
Join me Friday, 6 August, at 12h00 EDT for the Mission Intangible Monthly Briefing as I interview
Dr. Roya Ghafele, Lecturer at Oxford University and expert on IP perceptions, and formerly an economist at both the UN World Intellectual Property Organization and Organization for Economic Cooperation and Development and
Jim Singer, partner at the Pepper Hamilton law firm, a member of the firm’s intellectual property practice group who publishes the IP Spotlight blog, and is formerly an electrical engineer with an iconic oil firm.
For more information and to register.
If you are general counsel, IP counsel, chief financial officer, a risk officer, an IP executive, a manager of strategic partnerships, a reputation executive (marketing, PR), a board member of any public company, or have a financial interest in any publicly traded security, you won’t want to miss this event.
Duncan Bucknell is a well-known blogger in the IP space who also hosts a monthly podcast on IP and IC .
Here’s his review of Intangible Capital:
Top 5 things to remember about IC ?
And so says my good friend Mary Adams and her co-author Michael Oleksak in their brilliant new book – ‘Intangible Capital – Putting knowledge to work in the 21st-century organization‘.
This is a must read. Enjoy, and please do let us know what you think.
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