Knowledge is the critical resource in today’s economy. Business success and growth today are dependent on knowledge assets. Yet most businesspeople have never been taught the fundamentals of knowledge as a business asset and as a value creation system.

This section will introduce you to knowledge as a fuel and as a raw material. It will re-introduce you to your own organization as a knowledge factory that creates value for your customers and drives the performance of your company. It will answer the questions:

• How is knowledge both a fuel and a raw material?
• How do organizations get paid for what they know?
• Do product companies get paid for what they know?
• Why are some industries having a hard time getting paid for their knowledge products?
• How does knowledge work as a business asset?
• What are the categories of knowledge raw materials?
• How do these raw materials get combined in a knowledge factory?

Even though knowledge seems like an abstract concept, the basic knowledge components of your business are actually very easy to identify and model. This section will help you create a model of your knowledge factory. This visualization will improve your thinking and your communication about your business with your stakeholders. We hope that you will never see your business in the same way ever again.

Put these ideas to work today: visit our download center or purchase the book.