What is the relative importance of intangibles (versus tangibles) in your business? Do you try to measure this? Do your stakeholders understand your intangibles? View and post comments
Are you actively using intangibles management tools in your business? What is working for you? Any suggestions or recommendations for other readers? View and post comments
Who is responsible for intangible capital in your business today? Who should be responsible for it? Is intangible capital everyone’s responsibility–could that mean that no one ends up focusing on it? View and post comments
At the end of Intangible Capital, Mary and Michael predict that the future of intangibles management is in the hands of businesspeople on the ground. What really happens in intangibles management will be determined by you. Do you agree? How do you think intangible capital management will evolve? How would you like to see it evolve? View and post comments
