The shift to a knowledge economy has been underway for decades. It is estimated that 80% of the value of the average company today is intangible and depends on invisible assets like personal networks, company reputation, or capacity to innovate. Yet, when most managers go to work in the morning, they use tools optimized for industrial organizations and tangible assets, which represent just 20% of the value of their companies.
Intangible Capital: Putting Knowledge to Work in the 21st-Century Organization is for every manager struggling to succeed and innovate in today’s knowledge-based economy. This must-have handbook helps businesspeople build smarter, more successful companies by maximizing the knowledge that is already inside their organizations.
Most businesspeople have heard of the growing importance of knowledge workers, information technology, innovation, networks, reputation, and performance management. Like no other guidebook, Intangible Capital shows how each of these trends fit into an overall discipline of intangibles management. The book takes the ten basic building blocks of traditional, industrial-era businesses and defines their knowledge-era equivalents-intangibles as the new raw material, intangible capital (IC) as the new factory, IC assessment as the new balance sheet, and networks as the new organizational chart. This approach provides a clear road map for managers adapting to the realities of business today, one that helps translate the new world of the knowledge-based economy into understandable terms and ready-to-implement ideas.