What will intangibles management look like in the future?

What will intangibles management look like in the future?

At the end of Intangible Capital, Mary and Michael predict that the future of intangibles management is in the hands of businesspeople on the ground. What really happens in intangibles management will be determined by you. Do you agree? How do you think intangible capital management will evolve? How would you like to see it evolve? View and post comments


One Comment → “What will intangibles management look like in the future?”


  1. Henrik Martin

    3 years ago

    I would like to see that intangible capital management evolves in two directions:

    1) Companies already understand the importance of intangible capital, at least to some degree. What large company in the western world do not spend money on customer satisfaction surveys, human capital engagement, brand awareness etc? However, what is missing is how these value drivers interact with eachother. So, I would like to see a more holistic approach for managing intangibles from top management, which I guess is exactly what this book is all about.

    2) To a large extent, thinking about Intangible Capital management has up till now been very much exclusive to top management, sort of a top-down approach. I would like to see it spreading also from the bottom-up, from line-managers and upwards. This will hopefully happen once the Intangibles Capital Management community develops and provides tools directed more towards practitioners, something I see as an untapped potential.